On a daily basis businesses experience a decent amount of traffic (whether it is small or consistent and frequent). Cars of all sizes, people, and even pets are constantly putting weight on the asphalt pavement. Due to the mass amount of pressure that the parking lot endures, it becomes apparent that cracks begin to show. It is important for businesses to maintain their asphalt driveways on a daily basis.
Customers deserve to have a pleasurable experience throughout their entire time at your business. In the same manner that we complete asphalt paving in Baraboo is just as important as business parking lots.
The one thing that you do not want your customers to go through is experiencing car damage or physical damage on themselves due to bad asphalt pavement. When cracks become bigger, open up (vertically or horizontally), and become potholes, you [the business owner] could be held liable if you do not properly maintain the ground on your business proximity.